By Chryso Iasonos – Chartered Marketer,
Aphrodite Hills Resort Sports Marketing Manager
In this modern age of credibility, transparency and the competitiveness of today’s markets, consumers expect the brands they use to convey understanding and consideration when it comes to matters such as climate change, carbon footprints and employee welfare. More than ever, companies depend on the ability of policies and protocol within to deliver sustainable practices.
At Aphrodite Hills Resort, this has been a critical part of our macromarketing perspective and the overall operations across the Resort. Our sustainable marketing considerations are continuously developed to become drivers of the market and our business practices minimise the impact of Resort operations on the environment.
The Aphrodite Hills Resort commitment to sustainable transformation is imperative and has become part of this seismic shift. A part of our Resort portfolio of socially responsible initiatives are prioritised to maximise value for both our owners, investing clients and customers.
As the pandemic recedes, economies, tourism and real estate activities have slowed down. The pandemic was the means to highlight the fragility of the planet and called for an urgent global need and awareness. The positive side is the wake-up call for investors and companies to prioritise sustainable investments.
DO IT ON PURPOSE… FOR A PURPOSE
The ecological need and the growing expectations of our customers, employees and investors, highlight preferences for Resorts like Aphrodite Hills to operate a sustainable business strategy, all of which are reasons to place sustainability at the top of our Resort agenda.
Our yearly environmental and philanthropic activities through donations offered by Aphrodite Hills Resort to numerous non-profit organisations, centres and animal welfare charities are just a few of the many that we constantly support.
A SUSTAINABLE SPORTS DESTINATION
With over 20 years of experience creating and crafting the perfect sports facilities for an all-inclusive holiday, Aphrodite Hills Resort blends in harmoniously to our natural surroundings and is one of the most beautiful destinations in the world.
From Horse Riding & Trekking, Natural Trails & Hiking, Outdoor Yoga, Cycling, Football, Urban Basketball, Padel Tennis & Tennis to the award-winning GEO Certified PGA National Cyprus Golf Course, we are working hard to reduce our environmental impact at every level in sport. Over the years we plan to increase efficiency, lessen waste and emissions and ensure the health of our natural resources for generations to come.
As a destination where the focus is sports tourism, it is imperative to create sustainable and functional sports facilities – addressing environmental concerns, raising awareness and taking positive action have always been interlinked with our success.
Part of our CSR (Corporate Social Responsibility) initiatives and programmes intend to support and generate positive effects, thus, promoting diversity and inclusion in sports. Our movement is an opportunity to contribute actively to global sustainability with a vision: ‘Developing a Sustainable Sports Destination’.
A GENERATOR VALUE… FOR REAL ESTATE
We live in a time of unprecedented change – both within communities across the world and the real estate industry. The importance of responding to the challenge of climate change and other social and environmental constraints is quickly presenting itself.
At Aphrodite Hills Resort we constantly strive to be at the forefront of emerging developments in sustainability, and as such it has been routed into our culture. Every care is taken to create a sustainable environment across the Resort’s grounds, with the purpose of educating our guests on the best practices that need to be adhered to. Through rental income, occupancy rates and capital values, all are positively correlated with sustainable buildings.
Aphrodite Hills property developments are part of our green strategies, with the most recent highlighted projects being Poseidon Grand Villas and Dionysus Greens, both developed according to the Cyprus Energy Efficiency Regulation of Buildings, with Class ‘A’ Certification. Our ‘zero energy’ properties and our ‘healthy building’ policy, both aim to focus on attracting and retaining property owners.
LEVERAGING INVESTING OPPORTUNITIES THROUGH SUSTAINABILITY
At Aphrodite Hills, our commitment to preserve the heritage of the local area has resulted in the authentic restoration of a 19th century stone inn, situated at the Resort. A unique property standing at the highest point of Aphrodite Hills, overlooking the scenic ravine and the Mediterranean Sea.
An exceptional investment opportunity, ‘Hani Villa’, maintains the characteristics of its period and heritage incorporating 400m2 of living space across the single-storey Villa with traditional fireplaces.
Hani Villa – a cultural heritage property at our sustainable Resort is available for sale.
A CATALYST OF CHANGE
As digitalisation is routed even deeper in the core of our business, our marketing practices are aligned with the intention of accelerating a sustainable transition. As the world evolves towards a greener future, it is imperative we follow, and we owe it to the future generations to come, to embrace sustainability by seeking ways of changing our business model and supply chain operations.
Our corporate strategy drivers are elevating the strategic importance. As the pandemic wanes a new era is emerging; it is digital, agile and sustainable, therefore a ‘greener… digital… and empowered Resort’ is emerging.